Specialising in flavoured gins and vodkas, The Ely Gin Company, based in the Fenlands of Ely just north of Cambridge, is offering visitors the opportunity to taste its gins, flavoured using whole, fresh ingredients, at The Indulgence Show 2017, from 29 September to 1 October at the Novotel Conference Centre, Hammersmith, London.

James Clark, founder of Ely Gin, says, “Gin and vodka have been around in various forms since the Middle Ages and both are firmly established parts of British culture. We take this heritage and tradition and add a contemporary twist, a new dimension. We respect the past, but we don’t believe that leaves no room for experimentation and improvement. The twist of excitement we add to our products brings them firmly into the modern era, without ignoring the heritage these products have to offer.”


Vernon Hamblin, producer of The Indulgence Show, says, “As a gin connoisseur myself I can appreciate the expertise and finesse that goes into innovating in this exciting marketplace.  I’m sure our discerning show visitors will appreciate the wholesome, fresh ingredients that Ely Gin uses to differentiate its gin flavours.”

The Indulgence Show is created to appeal to discerning consumers with high disposable income. Indulging visitors’ curiosity for discovering and interacting with new lifestyle and home entertainment brands, the show will, once again, be divided into three zones: ‘Pure Pleasure’, which will satisfy consumers’ passion for high quality indulgent products such as spirits, wellbeing ranges, jewellery, cars and recreational vehicles, bespoke travel services, home furnishings and accessories, bags, totes, bespoke book and music merchandise resellers, and more; headroom™, which will brandish the largest range of headphones and portable audio in the UK; and Audio London, which will present a wide variety of hi-fi, audio and home entertainment solutions.

With just over three weeks to go until the exhibition starts, tickets to this event are selling rapidly. Last year, the show received a massive thumbs up from the 3,000 plus visitors that attended the central London lifestyle show from a standing start, and this year, the organisers anticipate that the event will be even bigger and better.